The new KMD episode – with Carsten Cramer

Alex Schlueter and Benni Zander were guests at the sports business event SPOBIS and spoke to Carsten Cramer, Head of Marketing and Managing Director at Borussia Dortmund. That and more in the new episode of “kicker meets DAZN”.

KMD interlocutor: Carsten Cramer.

The BVB brand, the claim “Echte Liebe”, the stadium experience in Dortmund – Carsten Cramer, Head of Marketing and Managing Director at BVB, talks about all this and more in the new edition of the “kicker meets DAZN” podcast. And how does the dialogue between the marketing department and the fans actually work?

In addition, the hosts Alex Schlüter and Benni Zander look back on the Bundesliga weekend with the top game between Leipzig and Bavaria and the 3: 4 spectacle between Leverkusen and BVB – and also speak to kicker reporter Oliver Hartmann.

KMD # 101 - Carsten Cramer

13. September 202101:46:05 hours

KMD # 101 – Carsten Cramer

After the big anniversary for the 100th episode, kicker meets DAZN now finally has to tackle adult football topics. In the new episode, Alex and Benni invited the Dortmund managing director Carsten Cramer to talk to him about “the BVB brand”, the looming alienation of fans and the possible role model for US sport. Of course, the 4th Bundesliga matchday is analyzed and especially the two top games are looked at: kicker reporter Oliver Hartmann explains the situation at RB Leipzig after the clear bankruptcy against Bayern, and the KMD crew gets to the sports comrade Wirtz and Brandt in raptures. And at the end of the episode, there’s even a big surprise as a candy for all true KMD ultras!

The podcast is available on all common platforms such as:

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The podcast can be accessed via the kicker website and apps, the portals of the DAZN Group and all common podcast platforms.

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