Will WhatsApp stop being free? This is how the charges would apply in the ‘app’


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Will WhatsApp stop being free? This is how the charges would apply in the ‘app’

Since WhatsApp was acquired by Mark Zuckerberg, the founder of Facebook has not hidden his desire to want to increase his profits through the popular instant messaging platform; however, to date the service has remained a free application and available to anyone in the world.

In fact, in recent years Meta has concentrated on developing and incorporate new tools in order to make WhatsApp become much more than a messaging system. Proof of this is that currently the apps It allows you to make video calls, record videos, share statuses, practice surveys, among other actions.

However, recently the company that owns WhatsApp has suffered significant losses in its income and for this reason Zuckerberg would again be considering implementing a couple of changes to the platform to increase its profits. Situation that would lead to the popular apps become a paid service.

It should be noted that Meta showed unfavorable financial results, because one of the brand’s big bets has had a negative performance, since Reality Labs, an area that develops virtual reality projects and the metaverse, suffered losses of about 3,700 million of dollars.

In addition, a couple of days ago Zuckerberg announced that Meta would lay off 11,000 workers, which corresponds to 13% of the company’s employees.

Mark Zuckerberg, CEO of Meta, has a strong interest in increasing his profits with WhatsApp.© Nick Wass

Despite the fact that the founder of Facebook has not lost sight of his interest in developing new experiences in the metaverse, he also recognized that messaging is an important source of income and therefore the The company’s efforts must be aimed at making WhatsApp and Messenger better monetized.

How would WhatsApp be monetized by Mark Zuckerberg?

It is key to remember that the messaging application already has a charging system, which applies to companies that want to use all the features that WhatsApp Business offers as a resource to have more efficient communication with their customers or potential buyers.

Therefore, it is possible that eventually make some adjustments to incorporate new functions specially dedicated to the Business version and later generate a paid subscription system for brands that wish to use these services.

A similar situation could occur with Messenger, a messaging tool linked to Facebook that could receive a series of improvements to better integrate Market, a function that allows users to have a small virtual store on the social network.

On the other hand, it is worth noting that at the time WABetaInfo, a portal dedicated to filtering news from the apps of messaging, revealed a series of details about the features that a premium version of WhatsApp would offer.

What features would WhatsApp Premium have?

WhatsApp Premium would be the name that the payment option that could be purchased by companies that already have an account in the ‘Business’ edition of the instant messaging service.

This paid edition would allow brands to have a personalized commercial link, which would make it easier for potential customers to quickly go to the company’s official website.

Added to this, the companies would have the possibility of linking up to 10 devices to their account, this with the purpose of several collaborators of the brand can manage the same account and thus serve more efficiently to a large number of customers who communicate from WhatsApp.

However, at the moment the rate that this new paid service would have is unknown, since the subscription price could vary depending on the country where this option is taken.

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