PC Arts invests $800 million to make computers for this global giant

The company PC Arts announced this Thursday an agreement with the Taiwanese company Asus, one of the largest global players in the computer market, to manufacture its portfolio of notebooks in Argentina.

A) Yes, ASUS bets again on Argentine manufacturing, positioning itself as the first international notebook brand to inaugurate this new stage.

The project, which meant a year of joint work by PC Arts’ engineering, manufacturing and quality teams, will produce “state-of-the-art” notebooks at the Technological Districtin the Buenos Aires neighborhood of Parque Patricios.

As reported by PC Arts to iProfesional, investments of more than 800 million pesos and the hiring of more than 60 people including engineers, technicians and operators, for a production of 5,000 notebooks per month.

“It fills us with pride that Asus chooses us again as a partner for this important project. It is a recognition of our industrial standards and commitment to quality, and a sign that we can have an efficient and competitive local industry,” he said. Diego Pachecodirector of operations and projects of PC Arts Argentina.

Asus is one of the big global notebook players.

expanding market

The market situation and the support policies for the national industry made it possible to “replace a large part of the imported volume during 2021, with locally produced equipment,” highlighted the local firm.

PC ARTS considered that “these industrial support policies, such as the Hardware Industry Strengthening Programallow us to face this type of long-term projects and generate advantages not only for manufacturing companies but also for end users in terms of diversity, better availability, prices and accessible financing”.

Asus, at the forefront of design

Asus stands out for the design of its equipment. For example, this year it came in behind Samsung and Lenovo with a new laptop form factor: a notebook that’s essentially a giant, foldable OLED panel, but is betting on outperforming its rivals by making it giant.

The company announced its Zenbook 17 Fold at the latest edition of the American technology fair CES, a team offers a folding Windows computer that is a massive or conventional tablet with a screen for a keyboard.

The Zenbook 17 Fold it uses a massive 17.3-inch OLED for its single onboard display and input. Unfolded and flat, it’s a 2560 × 1920 4:3 screen, reminiscent of a massive iPad.

When folded up laptop-style, each screen is 12.5 inches and 1920 × 1280, which makes it feel more like a conventional ultraportable (albeit without a keyboard). The tablet works no matter how you hold it, and the center-hinge “book mode” is recommended.

Like the ThinkPad X1 Fold, it comes with a slim wireless keyboard and a touchpad that sits above the bottom half of the screen for a more conventional laptop design.

Or you can hold it the same way, simply using the bottom half of the screen as a keyboard when needed, smartphone-style. A kickstand integrated into the magnesium alloy body allows the user to prop the 17-inch screen fully unfolded on a table and then use the keyboard and trackpad separately via Bluetooth.

Inside the Zenbook 17 Fold is a standard set of configurable specifications, up to a 12th generation Core i7 U processor16GB of RAM, an impressive 75-watt-hour battery (higher than many smaller laptops), and Wi-Fi 6E.

That huge frame has two ports USB-C/Thunderbolt 4, a headphone/microphone jack, and dedicated tablet-style volume buttons. Along one bezel is a QHD webcam, an IR camera for Windows Hello, and a mobile-style light sensor to automatically adjust screen brightness.

Asus says that the Zenbook 17 Fold’s hinge can handle at least 30,000 folding cycles, though promotional material is silent on screen durability. If you use a layered polymer shell instead of glass, as the Galaxy Z Fold and ThinkPad X1 Fold, may be somewhat less than resistant. The Zenbook 17 Fold is a retail product slated for a “mid-2022” release, but Asus didn’t say how much it will cost at the presentation that iProfesional participated in remotely.

Conventional equipment with a spatial touch

For those looking for a more mainstream laptop, the Zenbook 14 OLED might be more appealing. Offered in a variety of exterior colors and internal configurations, this stylish update to the Zenbook lineup turns heads with its embossed Star Trek-style logo on the metal lid.

The laptop is offered in “aqua celadon” (silver blue) and “ponder blue” (dark navy) for the 12th Gen Intel versions and “jade black” (all black, no jade) for the Intel 12th generation version. AMD Ryzen 5000.

Some notable design choices make it stand out from the pack. The combined touchpad and 10-key area seen on other Asus laptops return, along with a 180-degree hinge not often seen on laptop designs today.

The 14-inch 2880 × 1800 OLED it’s nice enough to get a mention in the title, but this laptop isn’t a preening princess. It has a generous selection of ports: two USB-C/Thunderbolt 4, one USB-A, a full-size HDMI port, and even a MicroSD card slot. It also includes a generous 75-watt-hour battery. The keyboard includes a fingerprint reader.

You can choose your Zenbook 14 OLED with Intel or AMD processors, up to a Core i7 or Ryzen 7, respectively. Both have the same RAM and storage options (16GB and 1TB max), but only the 12th Gen Intel version can use faster DDR5 memory and a PCIe 4.0 SSD. So expect the Intel version to be considerably more expensive when it launches.

Asus is celebrating that it once sent a laptop into space at the MIR with a Zenbook 14X Space Edition memorial. It’s very similar to the Zenbook 14, but includes a small 3.5-inch black-and-white “ZenVision” OLED display on the outer lid, along with some custom etched graphics.

This display can show the time, a custom badge for identification, or just some fun graphics or text. The screen can be customized through the software.

The Zenbook 14X Space Edition offers the same ports as the less bombastic Zenbook 14, albeit reorganized and with a more conventional hinge design. The box it comes in doubles as a nifty laptop stand, though the 23-degree angle might not be to everyone’s liking.

The upgraded laptop also has a unique dual fan cooling system and a 45-watt “power mode” for its more powerful Core i9 processor, though its battery is noticeably smaller at 63 watt-hours. Both the Zenbook 14 OLED and Zenbook 14X OLED Space Edition are scheduled to launch in the second quarter of 2022, at undisclosed prices.

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