East "guardian" of cryptocurrencies reaches the NFT business

The first NFT sets to be available will be from Deadphellaz and Brick/Babylon. One of the partners will be the watchmaker Tag Heuer

By iProfessional

06/23/2022 – 12:34 p.m.

The manufacturer of hardware cryptocurrency wallets ledger announced the launch of a non-fungible token (NFT) marketplace as well as corporate-focused Web3 service platforms.

The market, named Ledger Market, prioritizes security and transparency. According to the CEO of the company, Pascal Gauthier, the tool will eliminate the problems that have arisen as a result of innovation, protecting “traders” from fraud.

The first NFT collections to be available on the market will be those of Deadphellaz and Brick/Babylon. One of the market partners will be the watchmaker Tag Heuer, part of the LVMH company.

Ledger also introduced Ledger Enterprise Createa platform that will allow companies to scale their Web3 projects and safely move into the non-fungible token space.

The NFT market grew exponentially in the last year.

The NFT market grew exponentially in the last year.

A fifth of the world’s crypto protected with Ledger

These announcements come amid concerns about the security of cryptocurrencies and digital assets, as more than $3 billion were stolen during 2021 by hackers and fraudsters, as reported by Ledger, leading to increased observation on Web3 and creating challenges for most crypto exchanges and platforms.

Ledger protected 45 of the top 100 transactions in Open Seacurrently protects 40% of Bored Apes and major NFT communities, and billions in assets through its Enterprise division.

“We couldn’t be more proud that Ledger currently protects over 20% of the world’s crypto, having sold over 5 million devices and with an omni-chain offering that provides end-to-end security at scale across Web 3. While the world is focused on the bear market and who will survive, we are growing and prepare for the next wave of crypto adoption. We believe in the value revolution and encourage our users to join us in this irreversible future,” Ledger CEO and President Pascal Gauthier said in a statement sent to iProfesional.

Secure NFT Market

ledger will release Ledger Marketa platform that will have a safe distribution of curated NFT drops from artists and cultural brands.

Announced launch partners include Brick, Tag Heuer by LVMH, RTFKT. It will happen with the initial drop of your NFT Genesis Pass, the first NFT to be shipped during the summer of 2022 via the Ledger Market.

The NFT Genesis Pass will give you access to a limited edition Ledger and early access to future drops. Ledger Market will offer transparent signing for NFT transactions, which will improve transparency and accountability by ensuring that what users see is what they sign.

The company manufactures the hardware wallets Ledger Nano S and Nano X and the Ledger Live app, which offers users a simple way to start their crypto journey while allowing them to remain in control of their digital assets.

Building on its ease of use, Ledger allows users to start investing in digital assets and ultimately achieve financial freedom within a secure and stress-free environment.

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