The consolidation of denominations of origin that Mexico has faces threats such as the appearance of alleged regulatory bodies, without justification of their need, explained Miguel Ángel Domínguez Morales, president of the Tequila Regulatory Council (CRT).
During the assembly of the National Association of Denominations of Origin (ANDO), which took place in Guadalajara, It was approved to seek to become an entity that certifies the regulatory councils of the denominations that do not have endorsement or those that are incorporated.
“It seems very illogical to us that certification bodies are created without having a call where it is identified that this body is needed. We think that to solve this (it is important that) ANDO absorbs the responsibility of forming that certification and inspection entity”, he commented.
Domínguez Morales recognized that A reform to the Industrial Property Law, which regulates denominations of origin, is required to eliminate the legal gap that allows the duplication of certification bodies. He stressed that the Tequila Regulatory Council will contribute its experience to specify the certifying body.
He lamented the lack of support from the federal government for the 18 appellations of origin that Mexico has.
On the other hand, he also referred that a study by the National Institute of Statistics and Geography (Inegi) identified that almost 80% of the appellations of origin are in places of poverty or extreme poverty, so the correct operation of these labels is an opportunity to trigger development, because currently 23 states of the country have some denomination.
Tequila, an example of the success of a denomination of origin
To preserve the heritage and tradition of some products, denominations of origin were created in Mexico, contemplated in the Industrial Property Law. Andrés Torres Acuña, in charge of Quality Systems of the Tequila Regulatory Council (CRT), explained that This distinctive serves to identify a product as originating from a region or locality of the national territory, with the intention of endorsing its quality and the characteristics attributable to the origin where it is produced. He referred that tequila is an example of growth, thanks to the work that is done in the care of the denomination of origin.
“The denomination of origin of tequila is the most consolidated of all and has been taken as an example by the rest to continue with their processes and all their experiences are shared.”
A product with denomination of origin is registered with the Mexican Institute of Industrial Property (IMPI), which implies that it is exclusive to the place where it is made and its characteristics. Care must be taken that there are no imitations or that its elements are counterfeit. Currently, in Mexico there are 18 appellations of origin and Jalisco has three.
To obtain an appellation of origin there must be a declaration issued by the IMPI where it is recognized. Then an official standard must be drawn up that specifies all the characteristics that the product that has the recognition must meet. In addition, it must have a Regulatory Council that certifies, verifies and proves that the product really complies with what is indicated in the standard and the declaration.
In order to exchange experiences and advances, the Tequila Regulatory Council hosts the General Assembly of the National Association of Denominations of Origin (ANDO), which brings together the representatives of the 18 denominations and the four geographical indications.
ANDO was founded in 2011 to strengthen all appellations of origin, support the creation of Regulatory Councils, the preparation of standards, to exchange experiences for development, seek public policies to strengthen all appellations and disseminate the activities they do.
- In accordance with Article 264 of the Federal Law for the Protection of Industrial Property, appellation of origin is understood as the product linked to a geographical area from which it originates, as long as its quality, characteristics or reputation are essentially due to the geographical origin of the raw materials, the production processes and natural and cultural factors that affect it..
- Appellations of origin are potentially a powerful tool for regional development.
- The designation of origin for tequila was issued in 1974.
- Two decades later, production ranged between 80 million and 90 million liters, since compliance with the standard was not supervised.
- The creation of the Tequila Regulatory Council in 1994 was a trigger.
- At its start there were 22 tequila companies and some 300 brands. Today there are 172 companies and 1,900 brands.
- Last year, production was 527 million liters.
- In the 28 years of operation of the Tequila Regulatory Council, exports grew from 40 million to 338 million liters.
- Of the 18 products with denomination of origin in Mexico, 15 are agro-industrial products and three are handicrafts.
- They add 23 States of the country with some denomination of origin.
- More than 500 thousand families in Mexico depend on products with denomination.
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