Amazon arrives in Chile: they plan to start operations and launch the online sales platform in 2023

Although it has been possible to place orders on the platform from Chile for a long time, Amazon is betting on bringing a branch to the country. After settling in Colombia in February 2023, the company plans to arrive in Chile in April of the same year, says the report.

According to a report published in the Business Insider, Amazon could reach Chile, Colombia, South Africa, Nigeria and Belgium during the next year.

It’s about the call ‘Project Salsa’, which consists of bringing the company to the 2 aforementioned Latin American countries. The launch then, would be the first time for Amazon in Latin America and Africa.

The medium also revealed that the North American platform already has a schedule that shows in detail the arrival of Amazon on this side of the world. There, Colombia is scheduled for February 2023, while Chile for April of that same year.

Also, the same dates are designated for South Africa (February) and Nigeria (April). While in Belgium it will arrive a few months earlier, in September 2022. This will mean that Amazon will have a presence in 20 different countries and also in emerging markets with regard to e-commerce..

What does the arrival of Amazon in Chile imply?

If the Insider report is correct, the platform would install a specific sales catalog for Chile and that would imply cheaper shipments and a more comfortable purchase process. This is because it would no longer be necessary to pay for international shipping.

Nevertheless, this method could mean a lower profit for the company, since prices would change. The risk would be that the income range would be low compared to the US, UK and Japan.

For now, Amazon has not confirmed that this information is true., that could depend on whether consumers in Chile and the other countries mentioned are potential buyers to meet the company’s expectations. Although its expansion is to be expected.

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