As often, despite the crisis, it is the high-end brands that are doing the best, and this is also the case in the automotive world. After Bentley, it is Lamborghini’s turn to publish its results for the year 2021, and this is another new record for the firm in Taurus, with 8,405 cars delivered, 13% more than in 2020.
The Urus is obviously the locomotive of the brand, with 5,021 models delivered, or 59.74% of Lamborghini’s sales worldwide. Same story with Bentley, since the Bentayga is also the best seller of the brand, even if its share is lower than the Urus since it represents 40% of the registrations of the British firm in 2021.
Urus quickly rose to number one in sales.
Unsurprisingly, the Huracán finished second with 2586 units delivered, while the Aventador won over 798 buyers in 2021. As a reminder, the Sant’Agata Bolognese firm presented three products last year: the Huracán Super Trofeo Omologata, the Aventador Ultimae and the Countach LPI 800-4.
Lamborghini saw double-digit growth in three markets in 2021. Sales in America and Asia-Pacific increased 14%, while EMEA (Europe, Middle East, Africa) grew 12%. The United States was once again the most important market for Lamborghini, with 2,472 cars sold (+ 11%), followed by China with 935 units (+ 55%), Germany with 706 deliveries ( + 16%) and the United Kingdom with 564 sales (+ 9%).
The replacement for the Lamborghini Aventador is in the development phase.
2022 is shaping up to be similar to 2021, with Lamborghini already having enough orders to cover almost all of the production planned for the next twelve months. In this period of time, the Italian brand plans to launch no less than four products. Later, the portfolio will expand to include a fourth model by introducing a first all-electric vehicle slated for the second half of the decade.
At the same time, the three products in the already existing range, which will obviously have to evolve, will be hybridized by the end of 2024 following an investment of more than 1.5 billion euros. Electrification will help Lamborghini cut CO emissions in half2 from 2025. As for the famous 100% electric model, it is rumored that it could be a sort of large GT with two doors and four seats, a bit like a Bentley Continental GT. Case to follow.