In Pont-Audemer, the Atelier de la Venise normande offers a “second life” to clothes

L’Atelier de la Venise normande, co-founded by Arthur Cochin (right) and Olivier Lebas, offers a “second life” to its clothes. (© DR / AVN)

Avoid wasting clothing and allow people to wear clothing made by l’Norman Venice workshop (AVN) : these are the objectives of the co-founders of the company, from Pont-Audemer (Eure). Arthur Cochin and Olivier Lebas do not intend to stand idly by to develop their company, which was founded in 2014. Their latest concept? A “Second life” for second hand clothes.

“Clothes in very good condition”

“We have been working on this project for six months. Some of our customers came back to us because they had changed their size, the cut of their jeans no longer suited them, parts were faded or the seams were undone, ”explains Arthur Cochin. In order to avoid throwing them away or that they remain at the back of the cupboard, the Atelier de la Venise normande offers to give them a second life.

“Generally, these are products that are in very good condition. Small defects will be corrected in the workshop and we will put them on sale, at a reduced price, on our platform ”.

Arthur CochinCo-founder of the Atelier de la Venise normande

For their part, customers will benefit from a credit to purchase a new product. The clothes worn during the Atelier shootings will also be offered on the platform.

Arthur Cochin, co-founder of the Atelier de la Venise normande.
Arthur Cochin, co-founder of the Atelier de la Venise normande. (© Thomas Tissandier)

A twenty references (jeans, sweatshirts, t-shirts, belts etc.) and “more to come” are offered to customers. “We have already had many orders. It also allows customers who have a little less means to have almost new products. It’s a way to put these clothes back on the circuit, ”continues Arthur.

Clothes are visible in particular in the showroom opened for almost a year in the old town hall and the music school, rue de la République, in Pont-Audemer. “We welcome people from the city, but also from all of Normandy and the Paris region,” he remarks. In the future, AVN could also take back all types of clothing and put them on sale on its platform.

L’Atelier de la Venise normande has also been exported since it has been working with “Tokyo’s most influential” boutique, Beams Japan, for a few months. “We generate 30% of our turnover in Japan. The Japanese are very demanding and we have revised our finishes and seams. The quality of the jeans is superior. This makes it possible to show the know-how of our manufacturing workshop, ”emphasizes Arthur Cochin.

AVN continues to develop since it now has five employees. The company has grown from 2,000 to 10,000 products manufactured in three years.

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