Chinese ‘influencer’ takes her own life during live broadcast

The case of a social media content creator in China, known as Luo Xiao Mao Z, who took her own life in a live broadcast on the Douyin application has emerged on social networks.

The 25-year-old internet celebrity had previously spoken with her followers about suicidal and depressive thoughts. Who finally took a bottle of pesticide and began to drink it live, Luo surprised his more than half a million followers by grabbing his throat and gagging, a situation for which he turned off his webcam and although an ambulance arrived at his apartment the star digital had already passed away, according to local Chinese media.

On October 14, the “influencer” had shared a video in which she told her 760,000 followers that she was fighting a severe depression, even pointing out that it would be her last publication. Later he broadcast his death.

Some followers of the famous made comments where they believed it was a performance. However, after what happened, many messages were deleted.


Suicide is a complex and serious public health problem, the consequence of various factors that may not be recognized or treated yet, however, it is preventable, in part, through helplines that operate throughout the country.

If you or a loved one has come to consider it or is in crisis, please call 800 822 3737, 55 52 59 81 21 or 871-175-10-00 where 24 hours a day, 365 days a week year, there are trained personnel to respond.

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