Moonfall, the film from director Roland Emmerich starring Charlie Plummer and Halle Berry, will open on February 4 in the United States. And while the long-awaited sci-fi flick—an action thriller in which the Moon loses its orbit only to crash into Earth—has an A-list cast, automaker Lexus wants you to look at something else: its Lexus truck. NX 2022.
It is nothing new for brands to place products within movies. Sometimes the collaborations are subtle, almost imperceptible to the average viewer. But in other cases the “product placement” is obvious, and that seems to be the case of the Lexus NX 2022 in Moonfall, as the truck plays a starring role which you can take a look at below:
Yes, the 2022 Lexus NX stars in a major action scene in which Sonny Harper, the character played by Charlie Plummer, drives at full speed in a fast-paced action scene that lasts no less than three minutes.
In a statement, Lexus highlights that the 2022 NX “represents the future of the company, as well as marking the beginning of a new era of luxury.” Also, he points out that “the intrepid style of the NX, as well as its intuitive technology and its connected handling, make it the perfect companion for an epic adventure”.
Well, it’s pure marketing, but surely the 2022 Lexus NX is a car with exciting handling, as it surely will be. Moonfall with its lunar catastrophe premise.