Hand in hand with a growing demand in the household appliances sector, which was driven by the permanence of people in homes for a longer time due to the pandemic and the financing plans Now 12, 18 and 30, the Whirlpool company announced the Return of the manufacture of two models of refrigerators of the Eslabón de Lujo brand, with a presence in the national market for more than 70 years.
The brand had ceased to be manufactured before the start of the pandemic and now Whirlpool in partnership with an industrial company, with which it will also build a factory in which it will invest 55 million dollars for the “washing” item, will manufacture the refrigerators again Luxury Link in Argentina.
In this way, it will be the brand that corresponds to the lowest price band within the four that Whirlpool manages in the country. The others are Whirlpool itself, Ariston, and Kitchenaid.
According to the newspaper El Cronista, the director of Institutional Relations, Communications and Sustainability, Agustín del Castillo, “2020 left a sales growth of 50% in the company’s digital channels such as Whirlpool Store, Purchase certain, and the most popular marketplaces “, a situation that led them to consider this new project.