The Hispanic-American community is becoming increasingly important in the United States, since due to its growth it represents 19 percent of the population (more than 62 million inhabitants), a figure that makes it a more participatory “minority” in the economy, culture , science and in all areas of life. The automotive industry is no exception; About 20 percent of the vehicles sold in the US in 2020 were purchased by people of Latino origin. Next we tell you what are the favorite cars of Hispanic Americans.
In Hispanic Heritage Month, which runs from September 15 to October 15, we bring together the best Latin talent in science and technology, as well as the consumption trends of this community in those areas. Here your favorite cars.
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In 2020, 29 percent of new registered vehicles were multicultural (Hispanic, Asian, African American), and Hispanics are leading growth in this area in the auto industry.
Participation by ethnicity:
|Source: New vehicles registered according to IHS Markit.|
According to IHS Markit, a consulting company that conducts research on the automotive industry, the preferred brands of Hispanic Americans in 2020 were:
For a long time, Toyota has focused on the Latino consumer with an inclusive sales policy, with advertising campaigns in Spanish where recognized Hispanic personalities participate. However, what they mainly offer to the consumer are vehicles with the highest technology, comfort and safety, characteristics that have helped the company remain as a market leader in general and among Hispanics.
|The five best-selling vehicles among Hispanic Americans in the United States:|
|Source: IHS Markit new vehicle registration data.|
It is the most purchased car by Hispanic Americans in the US thanks to its performance, durability, design and reliability as a family vehicle. It is the direct competition of the Corolla, a car with which year after year the preference of the Latin consumer is disputed.
A classic car among Latinos since its launch due to Toyota’s bilingual advertising campaigns, its fuel economy of 31 miles per gallon and its efficient 1.8-liter engine. Corolla is also a comfortable vehicle with a familiar approach and high resistance.
Toyota Rav 4
Hispanics’ favorite SUV largely for its innovative design, power and especially for its safety system called Toyota Safety Sense 2.0, which includes automatic front emergency braking with pedestrian detection, departure alert, lane centering and maintenance assistant, adaptive cruise control, automatic high beams and traffic signal assistant.
Another Toyota car that appears in the list of best sellers among Hispanic Americans in the US is the Camry, a car that enters a higher segment than the Corolla. It is medium, but more expensive, and offers more features than its younger brother while still being a car with great performance and the maximum safety and high technology that Toyota offers.
The only pickup truck to appear on this list. The Chevrolet Silverado is a robust and powerful truck, ideal for hard work, but at the same time light. It has plenty of space and special safety equipment for children, which makes it ideal for transporting your family. So if you’re looking for a heavy-duty truck as well as a comfortable and safe family vehicle, this is the one for you.