The Arizu family presented their centennial house in public, in the most glamorous party of the year

The origin

In 1925 Leoncio Arizu, -the great-grandfather of Alberto (son), and grandfather of Alberto Arizu, an agronomist and an active member of the firm at the age of 80-, was the one who bought Frank Romero Day a 925-hectare estate with a French-style chalet that dominates the heart of the estate. Leoncio re-founded the estate in 1926 and his son Saturnino continued to strengthen it. Currently it is the oldest, most extensive and with the greatest variety of grape varieties in the Luigi Bosca Winery. Conviven plantas de Malbec, Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Pinot Noir, Pinot Meunier, Chardonnay, Pinot Blanc, Sauvignon Blanc y Gewurztraminer.

There the Arizu lived until recently . Now – Alberto (h) says – it is in the middle of the rehabilitation stage to turn it into a luxury lodge with three rooms that will ensure the visitor an immersive experience in paradise itself. It will not have a restaurant because visitors can order the food they want in the dining rooms decorated with an air of European luxury. You can also have a picnic among the extensive gardens framed with perfect vineyards. The idea of ​​the project is an exclusive, high-level accommodation. “ It will have the largest organic garden in Mendoza “, which will meet the gastronomic requirements of the visitors, Alberto (h) said enthusiastically.

This project will be ready for March, if possible for the Harvest. “This is the icing on the cake”, Alberto acknowledges, in relation to the incursion into tourism with the opening of the logde. And it is a way to crown a year in which the winery has done very well.

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Set for the occasion, in the gardens there were living sculptures waiting for the guests.

Photo: Martín Pravata

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Alberto Arizu and the winery's winemaker Pablo Cúneo.

Alberto Arizu and the winery’s winemaker Pablo Cúneo.

Photo: Martín Pravata

Celebrations for 120 years

The house was this Wednesday the 24th the center of the celebrations for the 120th anniversary of the Arizu wine road and the pretext to present a new wine, El Paraíso of which 14,000 bottles were packaged.

The celebration of this Wednesday brought together some authorities and the most distinguished of the business world of the province. There was the Minister of Tourism Mariana Juri, the mayors of Luján Sebastián Braganolo and Maipú, Matías Stevanato. Mario Groisman, Carlos Pulenta, Federico Ostropolsky among many other leaders of firms from the local business world were also part of the event.

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Photo: Martín Pravata

Fourth generation

Alberto (h) is 52 years old, studied Business Administration at UNCuyo, has been married for 25 years and has 5 children. Has been President of Wine of Argentina and has been part of different boards and companies. He is a sports fanatic. In fact, a few days ago he participated in a 100-kilometer race that crossed the 7 Patagonian lakes from San Martín de los Andes to Villa La Angostura. He is passionate about history and politics although he has never ventured into that field and the family in general has always kept a low profile in public life.

At balance of the year Alberto remarks that it has been a very good period. “We recovered export levels above the pre-pandemic. In this year 2021 we grew 40 points in the foreign market, above 2019 and we have been closer to the sales peaks that we had between 2011 and 2012,” he compared.

“In the domestic market we grew 9% after spending a 2020 was tough because we mainly sell in restaurants and liquor stores, all items very affected by the pandemic; but in the end we finished it reasonably well, “he summed up as a balance of last year.

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Alberto Arizu father with his wife at the entrance of the house.  Arizu in 1989 founded the Luján de Cuyo Controlled Designation of Origin.  It is the first Denomination of Origin of Argentina and the most important.

Alberto Arizu father with his wife at the entrance of the house. Arizu in 1989 founded the Luján de Cuyo Controlled Designation of Origin. It is the first Denomination of Origin of Argentina and the most important.

Photo: Martín Pravata

Innovation

The firm is very clear that today the consumer interacts in all channels not only in traditional ones such as wine bars, the supermarket and restaurants, but also in electronic commerce. That is why they have made a very strong bet creating your own e-commerce platform to maximize online sales.

Regarding the prospects for next year, they also see it well on its way. We have a long-term plan to have a strong expansion in exports. “

“We sell in 50 countries but there are 5 markets we want to focus on: United States, Canada, Brazil. UK and China. For that we have assigned resources with a great trade and sales team. The pandemic taught us that it is necessary to closely assist the markets, that is why we have transferred resources to other countries and in other cases we have hired personnel to reinforce our attention abroad, “explains the CEO of the centennial winery.

“Now we have prepared ourselves with the Blood Collection launched a few months ago. We also bet on Cabernet Sauvignon. We are putting a lot of technical and monetary resources so that you have a international profile. L What we want to show is that we can also make a world-class Cabernet “, sums up the leader of the firm.

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