Dhe Swedish Volvo offshoot Polestar, launched in 2018, has now established itself on the market. With a single model, the electric sedan 2 built in China, the brand sold a good 2,000 cars in Germany by the end of May. That’s more than Alfa, Lexus, Jaguar or Subaru could each sell. Now the premiere of the Polestar 3, the first SUV model from China-Sweden, is announced for October. They are very consciously occupying this high-growth segment.
With the premiere, the order books will be opened, and production will then no longer only be in China, but also in the USA in Ridgeville, South Carolina, at the Volvo plant there from spring 2023. Accordingly, the American market is one of the focal points of sales. A listing on the Nasdaq stock exchange is also planned.
25 so-called Polestar Spaces distributed across the country will offer customers amenities such as test drives at home or a free pick-up and delivery service. Polestar relies on direct sales, there are seven spaces in Germany, for example in Hamburg, Frankfurt or Berlin.
In terms of drive technology, the third Polestar – the first was a small series of a powerful sports coupé with plug-in technology – will be based on the second. The Polestar 3 will start with a motor on the front and rear axles and a battery that should enable a standard range of more than 600 kilometers. The power should be 300 kW (408 hp).
The 3 debuts a new generation of Volvo Car Group electric vehicle architecture. Industry-leading connectivity features are promised, powered by Google’s Android Automotive OS infotainment system. Polestar is bubbling with ambition and not only announces the number 4, a small SUV, for 2023, but also plans to increase annual sales tenfold by 2025 from the current 29,000 vehicles.