Summer Game Fest 2022 was the most watched edition since the event started in 2020

Would E3’s absence have helped?

Since it started in 2020, Summer Game Fest, an event conceived and presented by Geoff Keighley, has been growing more and more, especially this year with the absence of E3. Event views and social media engagement in the 2022 edition were the highest so far. There was an 8% increase in the number of views compared to last year, reaching 27 million views.

Within this total, the event registered a peak of over 3.5 million people watching at the same time. Conversations about the event on Twitter grew 100% year on year and the hashtag #thegameawards grew 69% in this edition. The event was streamed by over 6,000 co-streamers around the world.

Even registering year after year growth, both in engagement and in the number of advertisers, the Summer Game Fest numbers do not even come close to what The Game Awards, another event conceived and presented by Keighley, has already recorded. Last year, the TGA has been viewed 85 million times.

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The Game Awards is already a consolidated event starting there in 2014. In addition to the announcements, there is an expectation for the awards, although people have looked with a crooked eye at the choices in recent years. Summer Game Fest is a newcomer to this scene, but with the Geoff Keighley name and his enthusiasm for the industry, it could easily replace E3 over time.

This year’s edition had big announcements

Summer Game Fest 2022 kicked off with Sony’s State of Play, revealing the Resident Evil 4 remake, more information on Street Fighter 6 and Final Fantasy 16, as well as announcing Marvel’s Spider Man for PC coming later in August. .

Onstage with Keighley, Neil Druckmann, co-president of Naughty Dog, announced The Last of Us Part I, a remake of the original PS3 title, now on its way to PS5 later this year and later on PC, with no confirmed date yet.

Xbox Showcase showcased the first gameplay footage of its exclusives Starfield and Redfall, as well as revealing what we can expect in Xbox games over the next 12 months.

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Capcom, on the other hand, focused on the best (and most profitable) with the Monster Hunter and Resident Evil franchises, revealing more of the new expansion Monster Hunter Rise: Sunbreak, Resident Evil 2, 3 and 7 for the next generation, a little more of the RE4 remake and extra content for Resident Evil Village.

Many events took place within the Summer Game Fest calendar, featuring hundreds of games, especially those created by independent developers. An edition for next year has already been confirmed by Geoff Keighley.


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Via: VGC

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