A study by L’Argus and NGC-Data shows which models and brands are most popular with men. Ferrari, Lamborghini and Porsche are among the most dreamy brands, but as you will see later, they absolutely do not appear in the ranking of the top 10 car sales on the French market (Nothing suprising).
You can dream of a brand or a model without having the means to afford it. Thanks to data from the vehicle registration system (SIV) for the first five months of 2022 “taking into account only sales of new vehicles to individuals” (companies and LOA/LLD are excluded), here are the results of the models and brands most purchased by French men.
Dacia dominates the debates
|Position||Top 10 brands||Top 10 models|
|10||YOU’RE HERE||PEUGEOT 308|
This study also shows the best-selling models (and brands) according to their age group. Thus, we learn that 20-35 year olds who represent only 11% of buyers (who most often use LOA/LLD) prefer city models such as the Renault Clio and Peugeot 208. The top 10 brands in this segment of age is as follows: Dacia, Renault, Peugeot, Volkswagen, Tesla, Hyundai, Kia, Ford Toyota and Seat. The top 10 models are: Dacia Sandero, Peugeot 208, Renault Clio, Tesla Model 3, VW Polo, Peugeot 308, Dacia Spring, Dacia Duster, Ford Puma and Peugeot 2008.
Men aged 36-50 represent 23% of the number of vehicles sold in France in 2022. The Dacia Sandero still occupies pole position, but the Tesla Model 3 climbs to the second position for this age group by dethroning the Peugeot 208 (3rd place) and Renault Clio (6th place). The Renault Arkana and Zoe occupy ninth and tenth position respectively.
The upper age group, that of 50 years and over, has a greater appetite for SUVs. Citroën ranks in fifth place and BMW enters the standings in tenth place. The Dacia Sandero is still in first place, followed by the Renault Captur, Dacia Duster, Renault Clio and Peugeot 2008.
On the “pleasure cars” side, Alpine leads with 376 units registered since the start of the year. Note that 69% of customers are over 50 years old. Porsche comes second. The Porsche 911 appeals to customers except for the 20-35 age group who prefer the Porsche Cayenne Coupé. Finally, Ferrari ranks third with 55 units sold. ONLY ONE Ferrari was purchased by the 20-35 age group. The latter offered himself a Ferrari Roma.