Discounted Cruyff Institute Sports Marketing Management Course

The Daily Olympics has great news for its readers. With the code JCIOTD2022, OTD readers will have 10% off to participate in the Sports Marketing Management of the Johan Cruyff Institute, which will be held in person in São Paulo between the 27th and 30th of July.

The purpose of Sports Marketing Management course, which will have 20 hours of workload, is to teach the fundamental principles of marketing and their application in sports management. You will learn to use marketing tools in practice to improve your results as a sports marketer.


O Sports Marketing Management course is aimed at marketing and communication professionals interested in the sports industry, who seek a qualitative leap in their training, managers of entities, clubs, confederations and sports federations and university students who wish to complement their academic training.

The course, which is of international level and 100% focused on the sports sector, will have four days of classes that will discuss the origins of the sport, passing through concepts and strategies of marketing, sponsorship and branding, until the creation in practice of a plan of sports marketing. In addition, it will have the participation of renowned professionals in the sector who will present cases of their organizations.

the teacher of Sports Marketing Management course is Davis de Luna Tenório, who has 33 years of experience and entrepreneurial experience in command positions, developing companies, businesses and leading people. Graduated in Business Administration, Master in Sports Marketing and Sponsorship (Johan Cruyff Institute – Barcelona), Postgraduate in Marketing (ESPM/SP), Postgraduate in Foreign Trade (Customs/SP), ) and specialized in Sports Branding, Human Resources and Psychology applied to business.

Representative, professor and accredited speaker in Brazil at the Johan Cruyff Institute, an academic reference center in sports management in the world, Davis de Luna Tenório teaches courses and lectures in the areas of marketing, events, sponsorship and branding with a focus on the sports industry.


Since September 2016, the Every Day Olympics will never let you miss the Games. It is the only communication vehicle that every day brings the trajectory of Olympic and Paralympic athletes, fighting the monoculture of football and seeking to help change the sports culture in Brazil. Do you like our work? support us! make a pix for [email protected]

Another alternative to support us is using the coupon OTD in shopping at Centaur. With the coupon, you get a 10% discount on the purchase of sports equipment and part of the amount will be reverted to the Daily Olympics. Please note that discounts are not cumulative. If a piece is already on offer, you will not be able to increase the discount, but if you put the OTD coupon, part of the value will help the portal in the same way. You can also buy from OTD showcase on the Centauro website.

Founder and Content Director of the Daily Olympics

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