Rockwell Automation Celebrates 30 Years of the Automation Fair

Registration is now open for the hybrid automation event, showcasing cutting-edge innovations, technical education opportunities and more

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, announces the launch of the registry to its 30th Annual Automation Fair Event, which will be held virtually and in person at the George R. Brown Convention Center in Houston, Texas from November 9 to 11, 2021.

“We are delighted to welcome you back to celebrate 30 years of the Automation Fair with the people who have made it possible – our customers,” said Tina Dear, Vice President of Global Marketing for Rockwell Automation. “This year we will have everything our clients want to see in one place, from engaging keynotes to technical sessions, industry-oriented panel discussions, and our incredible show floor that showcases the innovations we have accomplished in partnership with members of our PartnerNetwork “.


Tuesday November 9 will start Perspectives, the long-awaited keynote presentation in which Rockwell Automation CEOs and industry experts share their visions for the future. The Perspectives event, which was previously a media-only event, will be available on a live stream to all registered attendees this year.

Blake Moret, CEO of Rockwell Automation.

Process Solutions User Group (PSUG)

On Tuesday, November 9, the event Process Solutions User Group (PSUG) will also be held in person, which will include keynote presentations, expert question sessions, client sessions, practical laboratory sessions, technical sessions and a meeting of professional contacts in the industry.

The virtual event will feature a keynote presentation and a technical session focused on digital transformation through process solutions to gain a greater understanding of the latest process automation technologies.

Innovative exhibits

This year’s in-person show floor features a new interactive and guided experience, including an exhibit that tells a customer’s manufacturing story and More than 100 Rockwell Automation exhibits and members of your PartnerNetwork, coming to you virtually, live from Houston, Texas. The show floor will bring the technologies to life through demonstrations and activities, with experts on hand to discuss the latest solutions. An online host will guide you through the many interesting exhibits and give you exclusive access to product specialists.

Practical laboratory and training sessions (face-to-face only)

More than 90 product and technology sessions and labs will be offered to help address the biggest challenges Rockwell Automation customers face. These sessions and labs will be presented by Rockwell Automation experts and members of your PartnerNetwork. Places are limited and it is a requirement to register to attend the sessions and face-to-face labs.

Industrial forums

The event will also feature 10 industry forums, with panel discussions from leading industry experts, including the following: automotive and tire industry; chemistry; decarbonization and emerging energies; food and drinks; biological Sciences; metals, mining and cement; OEM; oil and gas; power and energy, and wastewater.

Product and technology sessions

Join Rockwell Automation to learn how to deliver and get results. These sessions will address how the latest products, technologies, solutions and services can adapt your operations to the manufacturing environment of today, tomorrow and the future. We will have more than 15 sessions available upon request.

You can now register with Automation Fair, Perspectives and PSUG!

With health and safety as top priority, Automation Fair’s goal is to provide the safest on-site experience possible. Whether participants choose to attend in person or virtually, they will feel the value and power of Rockwell Automation’s deep IT / OT insights, and have more opportunities than ever to network with innovation experts, company executives , visionary leaders and industry colleagues.

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imagination of people with the potential of technology to expand what is possible on a human level, in order to make a more productive and sustainable world. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs around 24,000 problem solvers serving our customers in more than 100 countries. To learn more about how we bring The Connected Enterprise to life in industrial companies, visit:

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