“The third way is the one that defines the elections and there is no candidate to represent it”

Between April 25 and 27, the consulting firm Zuban -Córdoba conducted a public opinion poll on the 2023 elections. For this reason, Paola Zuban, its director, was invited to the program TV Bishop to give details of the information collected.

In the first place, he said that there is a kind of electoral anxiety in the political class, “they are all discussing the profiles of the possible candidates while the citizens are going the other way, worried about other things.”

However, the most significant data that the survey showed is that the scenario is already divided into three. “The tendency of this bi-coalitionalism, which made us choose between two spaces, is beginning to break down, and there is sustained growth and an upward trend in libertarian spaces,” he explained. According to what is collected by the report, this new space has a potential vote of 20.6%, Together for Change an intention of 28.2%, while the Front of All would reach 23.9%.

Paola Zuban, director of the consulting firm Zuban Córdoba, on Alfil TV – Redacción Abierta

He also clarified that each of the alliances has its own conflicts. “On the one hand, the FDT is exposing an open fracture and reconfiguring very different interests. It is expected that there will be two or three candidates from the ruling party. And on the other hand, JXC also has internal divisions, it has at least seven candidates for president and with different positions, there are very dissimilar personalities within the PRO and radicalism is very strong”, commented the political scientist.

For Zuban, both Together for Change and Front of All have disappointed the public, especially with the economic crisis.

“The political debate has to be enriched and the political class must stop looking at itself and interpret citizen demands. In addition to doing political pedagogy, because people demand depth due to ignorance about certain topics, ”she said on the screen of Channel 10.

“The middle avenue exists and it is the one that ends up defining the elections. The leadership stresses the electorate towards the extremes. But there is a mass without party affiliation or firm ideological identity, which swings according to how the government’s management impacts it. There are people who voted for Fernández in 2019, who would not vote for him today, so we have to see how they behave, ”he clarified.

Paola Zuban, director of the consulting firm Zuban Córdoba, on Alfil TV – Redacción Abierta

In that sense, he said that although “there is a potential in that voter from the center, there is a lack of a candidate who represents them. Today one is not clearly seen who is capable of capitalizing on that electoral potential.”


Javier Milei is the name that is growing strong as a third option on the electoral map. For Zuban, the libertarian leader has both strengths and weaknesses: “one advantage is that he has no past in politics, and he channels the frustration and anger of the citizenry, but his own strength is his weakness, he has no structure and due to our Constitution can stand for election without party structure. So, he is a prisoner of his own speech, he is going to need the system to be able to access an elective position and put together a structure preparing to show that he is ready to govern”.

Paola Zuban, director of the consulting firm Zuban Córdoba, on Alfil TV – Redacción Abierta

However, he pointed out that a candidacy for legislative positions is not the same, “where people generally vote for controversial and combative profiles, but the same profiles are not chosen for the executive.”

Regarding the performance of the libertarians in Córdoba, he stated that by 2023 it may have growth.


The director of the consulting firm Zuban Córdoba stated that “people are voting more for emotions than for rational knowledge, given that political debate has become impoverished.”

In addition, he pointed out that there are certain contradictions in the opinions of the population, especially due to ignorance or misinformation.

To exemplify, he commented: “70% of Argentines told us in the survey that public spending must be reduced and the same percentage say that spending on education, public works and energy and gas subsidies must be increased. At the same time, 74% considered that taxes should be reduced. On the other hand, 70% agree to reduce social plans, but ask to increase subsidies for services”.

So, the political scientist argued that it is important that the political class in the face of 2023 must give the date on the ideological background that underlies the economic, “if it is a more statist position or one of shrinking the state.”

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