An exemplary punishment? Rather a diverted publicity. An advertising campaign for an Australian bank follows a strange route on the Internet: one of the images, showing a man tied to a pole, is hijacked and presented as representing a “corrupt city councilor” in Brazil. The man would have been tied there “by the population”.
It is by doing a reverse image search with the Bing search engine that we track down this image: we find an item dated July 25, 2011 from The Financial Brand website. The latter explains that the photo comes from a marketing campaign of an Australian bank. The NAB (National Australia Bank) had staged two bankers tied to poles, one in Melbourne and the other in Sydney. The campaign debuted on Valentine’s Day in 2011, with the theme of breaking up, and won a prize at the Cannes Advertising Festival, reported at the time the Australian newspaper The Sydney Morning Herald.
How did the image come to be associated with Brazil and politics? Maybe it’s because she had been used in 2013 by a Brazilian satirical site, which explained that residents of the Brazilian state of Maranhão took the law into their own hands and tied a politician to a pole.