The Christmas campaign of the renowned haute couture brand, Balenciaga, has gone viral in recent days as many have considered this promotes pedophilia.
In a series of snapshots taken by the Italian photographer Gabriele Galimberti, it was possible to see several children, posing with teddy bears in the hand that actually were bags from the spring-summer 2023 collection.
The problem was that, many of the accessories that the teddy bears carried are aesthetics associated with sexual themes as sadomasochism, the bondage and leather harnesses.
Social media users lashed out at the campaign and accused her of promoting pedophilia and child pornography. Even in the campaign, there were several documents that appeared in the photos where she defended herself are dynamic as freedom of expression.
Netizens erupted against the brand and the photos lasted online less than 24 hours. In addition, Balenciaga issued a statement apologizing and explaining that his intention was very different with this campaign.
“We sincerely apologize for any offense our Christmas campaign may have caused.“, said the statement published Tuesday afternoon.
“Our teddy bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms“, they expressed.
Regarding the document they showed on the law against child pornography, they said: “We are taking legal action against the responsible parties to create the set and include items not approved for our Spring 23 campaign. We stand up for the safety and well-being of children”.
On the other hand, Kim Kardashian and Bella Hadid They have been some of the celebrities, the face of the brand, who have been demanded by fans to comment on Balenciaga’s controversial campaign.
Bella Hadid, for her part, has chosen to remain silent. While a source close to Kardashian said on Wednesday: “Like everyone else, Kim was incredibly upset and disturbed by the Christmas campaign.. As a mother, she does not tolerate the abuse or exploitation of children at any level,” according to the New York Post.