More TikTok copycats: Spotify will also integrate short videos

We believed that there was no platform left to integrate the short video system that TikTok invented, but we were very wrong.

In accordance with TechCrunch, Spotify is testing a new feature within its beta for iOS that displays short video clips in full screen (portrait) as songs are played. The platform streaming musical Spotify confirmed the test to the source media, but at the moment it has not assured if the function will be extended to the final version of the app or if it will also reach Android.

This new function was first discovered by the inventor of the hashtag, Chris Messina. Messina showed on his Twitter account that to access the short videos there is a dedicated section called Discover. Entering it you can watch videos and slide from top to bottom as we do on TikTok.

Omg for the first time in how long (?), @Spotify has added a FOURTH icon to their toolbar: Discover! #NewSpotify

— Messina.eth (@chrismessina) November 24, 2021

The feature could take advantage of Spotify’s existing Canvas format. Although not all artists offer it, Canvas allows them to upload videos to loop 3-8 seconds for your songs and they are displayed while the song is playing.

The news of Spotify and its short videos comes shortly after it was discovered that Netflix was preparing a similar feature. Service streaming is working on a new tool called Kid Clips with which it intends to promote content focused on adolescents and children, who tend to consume short videos on social networks. The feature will only be available on Netflix mobile applications and no more than ten videos can be played in a row to prevent the youngest from consuming this content excessively.

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