Kendrick Lamar and Dave Free are focused on the audiovisual project
To pgLang, a company led by Kendrick Lamar e Dave Free, keeps making big moves. The production company seems ready to dive into all sorts of jobs, the most recent being the film industry, having already been involved in the music industry through the distribution of Baby Keem’s album The Melodic Blue, as well as the fashion industry thanks to to advertising campaign work for Calvin Klein.
And so, it becomes difficult to understand what exactly pgLang is, given the wide reach they seem to already have, however, it was described in the press release as a “multilingual company, communicating the creative language of this generation through media exemplifying the shared experiences that connect us all,” he said.
On that note, the latest medium the brand is choosing to communicate with is apparently through a live-action comedy feature film, in conjunction with Paramount Picture and Park Country. According to a press release, distribution will be handled by Paramount, while Park Country and pgLang will be producing. The screenplay is written by Vernon Chatman. Park Country is formed by the servants of the famous South Park cartoon.
While the film does not yet have a title, there is a synopsis included in the announcement. The film will show the past and present coming to light when a young black man who is interning as an actor, playing slaves in a living history museum, discovers that his white girlfriend’s ancestors once owned his relatives.
Paramount President and CEO Brian Robbins praised the impending collaborative effort in a prepared statement, saying, “On behalf of Paramount Pictures and the ViacomCBS family, we look forward to ushering in the first theatrical collaboration from these creative visionaries, and galvanizing audiences in around the world for a powerful storytelling experience,” he said. Stay tuned for more details about the film.
Production is scheduled to begin in spring 2022.