Jersey trouble at BVB: With coat of arms – but hardly visible

Many Borussia Dortmund fans have been waiting with great excitement for the new jersey for the Champions League. At Besiktas the time had come and not all supporters should be satisfied.

Just a hint of the coat of arms on Haaland’s jersey

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A few months ago, the first leaked copy of the jersey appeared on the Internet. At first glance, however, something crucial was missing from the vest: the club’s coat of arms. The fans ran storm. However, supplier Puma has a whole range of jerseys with a similar design and without a crest in its range this season.

The club responded with a tweet: “Your criticism of the cup jersey for the new season has been received. The leaked jersey does not look what it will look like. So please be patient.”

After the violent reactions of the fans, the jersey has now been changed and only presented with a significant delay: At the start of the first premier class appearance of Dortmund in Istanbul.

The BVB professionals appeared at Besiktas with a barely visible coat of arms, which was printed heavily faded on the left chest. At the same time as the start of the game, the new jersey was also available in the club’s online shop. However, you had to queue up there to catch a glimpse of the jersey. There you could see that the logo and jersey are tone on tone, that was already the case with a special jersey at BVB in December 2019. In addition, the lettering was changed: In the original version, Dortmund was on the chest, now BVB 09. How many textiles actually went over the counter, remained open for the time being.

Especially BVB marketing director Carsten Cramer received a lot of criticism from the fans. Cramer had recently reported on the difficulties of his work in “kicker meets DAZN”. He is well aware: “I am certainly not the most popular employee at Borussia Dortmund with our fans, because I also have the task of using the (the radiance of BVB, editor’s note) commercially, to increase economic performance It is a very small ride to do marketing for a football club, “said the 52-year-old.

In the new “kicker meets DAZN” edition, you can also hear what Cramer says about the dialogue between the marketing department and BVB fans, the origin of the claim “real love” and what it is like to be next to Hans-Joachim Watzke in the stadium sit.

Listen to the new “kicker meets DAZN” episode now:

KMD # 101 - Carsten Cramer

13. September 202101:46:05 hours

KMD # 101 – Carsten Cramer

After the big anniversary for the 100th episode, kicker meets DAZN now finally has to tackle adult football topics. In the new episode, Alex and Benni invited the Dortmund managing director Carsten Cramer to talk to him about “the BVB brand”, the looming alienation of fans and the possible role model for US sport. To this end, the 4th Bundesliga matchday is of course analyzed and, above all, the two top games are looked at: kicker reporter Oliver Hartmann explains the situation at RB Leipzig after the clear bankruptcy against Bayern, and the KMD crew gets to the sports comrade Wirtz and Brandt in raptures. And at the end of the episode, there’s even a big surprise as a candy for all true KMD ultras!

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