easyJet returns to invest in Italy and strengthens the Malpensa hub

EasyJet come back invest in Italy, where it is the third carrier and is preparing for summer season 2022 with the arrival of you’re new Airbus – the fleet increases from 27 to 33 aircraft – which will cover the expected increase in passenger capacity: that is, new destinations and more flights. “Structural and organic” decision in a key market like the Italian one made possible by the “rigorous and prudent management that the British company has maintained during the most stringent and difficult phase of the pandemic”.

A Milan Malpensa, the main European base of the company, aircraft will increase from 21 to 24 confirming the key role of the airport managed by Sea in the strategy; in the international airport of Naples gives 4 a 6 and at the Marco Polo of Venezia gives 2 a 3. In this way it will be strengthened easyJet’s offer to and from the 18 Italian airports where it operates, as well as increasing capacity in the coming months on the more than 250 international and domestic destinations currently served.

“L’Italy has always played a key role in us, we have always continued to invest to consolidate our leadership position and since we started operating in 1998 we have carried around 170 million passengers to and from the country where we have been the for years third vector bigger – he says Johan Lundgren, easyJet CEO who adds: “During the pandemic we have maintained a rigorous and prudent approach which is now allowing us to resume investing strongly. I am therefore particularly pleased to confirm our expansion in all three Italian bases in view of the recovery in demand expected for next summer “.

“The news is we’re going back to invest in a structural way. In recent months we have seen so many announcements, companies moving to take market share, and many were wondering what easyJet wanted to do. The answer is this: we are coming out by saying what we will do next year. We strengthen our presence in Lombardy, continuing to be the first company in Milan Malpensa but we are also growing in Linate and Milan Bergamo with new routes and a differentiated offer for customers. And we intend to continue to be the reference company for Naples and Campania, reaffirming our presence in Venice “, underlines Lorenzo Lagorio, country manager easyJet Italia.

“A Malpensa we have a series of domestic and international connections that has no equal, two years ago we invested in Training center for all our pilots and flight attendants in Europe. Ma Lombardy it also means Bergamo and Linate. TO Bergamo this summer we opened some routes to Olbia and this winter we connect it with Paris, Amsterdam and London: the idea is to have a niche product, different from what existed on that airport “.

Linate for us it is great strategic interest, the city airport of Milan has a lot business traffic and for us it is very important, even if growth is limited by the availability of slots – he explains -. We would like to grow more than what we are managing to do but already this winter we are increasing routes and frequencies. We were already operating in London, Paris and Amsterdam, now we have increased the frequencies to Paris and Amsterdam, opened new flights to Berlin and tickets for Barcelona, great news, which will be operational from January “.

“2021 was a year in which we suffered with the exception of the summer when domestic traffic was very strong. What we have done in the past months and in part we will continue to do in the future, is manage capacities and routes more flexibly based on the potential of the demand also taking into account international traffic. This can give us an important competitive advantage. The safety effect produced by the health measures and the green pass have played an important role because the desire to travel has always been strong, there has never been a fear of flying. We saw it selling the link on Rovaniemi, the city of Santa Claus – the response was incredible. Added to this are the very low rates due to competition between companies, there is a strong focus on prices but we aim to work on passenger services both on board and before and after the flight, and at the airports where we operate. On the value perceived by customers “.

Choices that broaden the reasoning to the controversy opened by those who argue that low cost travel is like “battery chickens” and on the incentives of airports to airlines.
“I don’t think anyone regrets the times when flying was a privilege for a few: low cost airlines, in a different way, have contributed to making air transport accessible to all and easyJet wants to distinguish itself not only for rates but also for aquality offer and I don’t think our passengers are or feel like chickens in drums… ”, the country manager Italy is keen to underline.

And on the theme of incentives to companies remember that “for airports I am a fundamental trading leverage because they can generate traffic and stimulate connectivity. “But it is important that they are managed according to transparent and non-discriminatory policies, in line with European legislation. The rules are already there and must be respected without leaving room for abuse also because to access it, airlines have to engage in investments and routes. Not all have had this ability and it is not true that changing things would improve the system, the opposite is true – concludes Lorenzo Lagorio -. In Italy the free market has grown the industry over the past 20 years despite the continuing crisis of the national airline. If we want to plaster the market, let’s not complain about the consequences that would have for airports, tourism, territories “.

Leave a Comment