The veteran Puerto Rican reggaeton Don Omar, self-styled “The king” of reggaeton, launches this Thursday, January 13, his new song and music video entitled ‘Sincero’, the third single that he presents after his association with Saban Music Group.
“This theme tells the story of a man who is vulnerable when he loses his partner and she does not give him hope for a return”, explained the performer of hits as ‘Come back’, ‘Poor devil’ and Angelito flies’, in a press release.
“When a situation of heartbreak is going through, it is when we are most susceptible and we do not mind openly showing our feelings to let that person know how much we need it”, added.
After releasing the singles in 2021 ‘Flow HP’ next to the rapper Resident Y ‘Bobs’ with Nio Garcia, Don Omar Now presents with ‘Sincero’ a romantic song with an urban rhythm and contagious lyrics “That will undoubtedly become another classic in the career of the Puerto Rican idol”, highlights the statement.
The release of this new single will be officially released at 7:00 p.m. (23:00 GMT) on all its digital platforms.
Don Omar signed a contract with Saban Music Group to relaunch his musical career, following the announcement in 2017 of his retirement.
The topic ‘Honest’ It has a video clip that was filmed in the city of Los Angeles and directed by My_Oldskyn and Harold of the production house “36”, executive produced by Ariel Rivas and Gustavo López. The Cuban actress participated in this new project Rachell Vallori.
Click to see the video. Photo: Instagram
In addition to the launch of this new theme, Don Omar prepares for his January 29 performance at the show Calibash which will be held in the city of Las Vegas and in which other urban artists such as Farruko, El Alfa and the Colombian Maluma and Karol G will also participate, who have become important references of the genre in recent times.