Colombian IoT and big data ventures – Technology News – Technology

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On the other hand, Inmotion Group y Human They seek that the data generated by companies become the best input for decision-making and generation of strategies that allow to leverage the growth of corporations. The first one is directly focused on sustainable mobility initiatives, by analyzing the behaviors of this sector, in order to generate environments that are capable of quickly adapting to dynamics and needs. We tell you what their success stories are

“We started to think how we could make these machines cheaper. That allowed us to create a technology that was very simple in terms of electronics, in order to reduce costs, and a firmware that allows it to be operated and integrated very easily. This allowed us to have an invention patent for a product delivery and return system”, Says Guillermo Hernández, executive director of Cuart.

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This allows companies to optimize this procedure and reduce delivery costs by up to 90 percent.

The technology works through the internet, the electronics that are integrated into the lockers act as if it were a robot that is controlled from the cloud, which allows the team to act intelligently, determining whether to make the delivery or receive a return. of an order. This achieves that the user who made the purchase through a QR code that is read by the machine, located at certain points in the warehouse, receive or leave the product without the need for a company employee to carry out this procedure.

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“This allows companies to optimize this procedure and reduce delivery costs by up to 90 percent”, highlights Hernández.

The success of this invention has led Cuart to currently operate in Colombia, Chile and Peru, through warehouses such as Falabella, Cruz Verde, Homecenter, TCC, Abbott, Cencosud, among others.

This Colombian startup managed to close sales during 2021 for about one million dollars. Among its future plans is to enter the US and Canadian markets, where, Guillermo Hernández highlights, there is still no similar technology, in terms of cost and efficiency characteristics.

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Throughout this process, we saw great potential in data analytics and began to understand that behind the information it allowed not only to understand the panorama but to develop strategies from there”, Says Manuela Calle, Marketing Director of Inmotion Group.

We saw great potential in data analytics and began to understand that behind the information it allowed not only to understand the panorama but to develop strategies from there

It was this exploration that led them about eight months ago to create a new venture: Human, which is also based on data, but aims at a corporate approach, so that through information the growth of companies is enhanced , with business intelligence, transactional analysis, among others, to develop scaling strategies.

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“We link data analysis with strategies, targeting something that is known as the growth hacking, that what it tries is to obtain that the companies grow from the information that they themselves have and that today they do not know how to use it ”, points out Calle.

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