All the numbers of Pitti

Among the fashion insiders there is a question: were there people at Pitti? The numbers answer that are really positive for a fair that took place in the midst of the most contagious phase of the pandemic. Of course, two years ago, when it was thought that Covid was just a Chinese problem, they registered at Pitti Uomo 1,200 exhibitors e 21,400 buyers, no strict security protocols had to be observed and everything was simpler. This time it was also necessary to rationalize the movements of people so it was decided to do the 101 edition of Pitti Uomo and the n. 94 of Pitti Bimbo. Here below the official data of the two events.

Pitti Uomo 101

Present 540 brand, of which 151 (equal to 28% of the total) from abroad. 37 brands participating in Pitti Uomo only on Connect, the digital platform of the most important men’s fashion show in the world.

Pitti Bimbo 94

170 i brand in totale, of which 81 from abroad (48% of the total)
All the brands participating in Pitti Bimbo 94 in physical form are also present on Pitti Connect.

There are 4,900 buyers in total, of which about 30% from around sixty foreign countries.

The top 10 foreign countries for the number of buyers come from Holland (138 buyers), France (134), Spain (124), Germany (120), Great Britain, Switzerland, Belgium, Turkey, USA and Russia. As for Pitti Bimbo, they come mostly from Poland, followed by France, Saudi Arabia, Spain, Russia, Holland, Germany, United Kingdom, Greece and Ukraine.

Attendance

  • 8.000 overall attendance (buyers plus journalists, agents, representatives, suppliers, guests
  • 1.085 registered journalists and media operators (including journalists, freelancers, bloggers, influencers, photographers, PR)
  • 40 events scheduled between the Fortress and the city

For digital

Safety

For this edition of the halls 10,000 FFP2 masks were distributed and 190 professionals were employed for services and logistics (entrance, green pass control, parking, access registration desk, press office, buyer office, cloakroom, secretariats, Fortezza desk, Hall control , etc …). 2 hubs were set up to perform swabs on site.

Comments from exhibitors

Things went very well. If I hadn’t known that the pandemic is underway, I would have said that they were normal fair days that were extremely positive in terms of their quantities. In short, we had a full stand. Then there is the positive attitude of the people who came to work, with the desire to do things and a lot of determination. There was a lot of desire to get out of this situation, and the comments were: “We can’t all hole up in our own home, rather than in our own shop. We have to be there. ” We are very satisfied. We had international surprises, even some North Americans and Europeans. Obviously there were mostly Italians, but in my opinion the signal is that of the community of small and medium-sized companies which has reassured itself with the traditional buyers of Pitti.

Claudio Marenzi President and CEO of Herno

A very pleasant edition and atmosphere. We joined because we still wanted to be at Pitti Uomo, regardless of the concrete presence of our customers and partners, and we were happily surprised. In these days we have seen a lot of people, even several foreign visitors, from Belgium, Holland but also from France and Spain, less from North America. Misinformation on Covid in Italy has played a role. Pitti Uomo is the only worldwide opportunity for men’s luxury to meet their partners, customers and distributors. It has long been part of our strategy and as far as I’m concerned it will continue to be part of it in the future as well

Andrea Dini at Paul & Shark

Our stand has always been full and although the turnout has inevitably been reduced, due to the situation we are experiencing, the visitors have been of the highest quality. Just as the press has seen everything, from televisions to newspapers. This professionalism and this concreteness have been very positive. There is a great desire to start over and Pitti Immagine did well to believe in the fair project: it was the right opportunity. I have already confirmed my presence in June

Andrea Lardini di Lardini

It was a much more than expected edition. We thought we would have a reduced flow and instead we had 700 people on the stand on the first day of the fair alone, so we are very satisfied. We have certainly seen more Italians than foreigners, together with a good participation of the press and TV. In any case, it is, as always, an excellent showcase for our work

Cristina Calori of WP Works in progress / Filson

Pitti Uomo 101 recorded an interest and a presence of buyers and press that exceeded expectations, especially in terms of quality. Florence thus launches a message of confidence in the future, which was not easy to imagine on the eve of the fair. We are a Florentine brand and participating in Pitti is a commitment that we renew to also underline the role of the city in the international fashion calendar: it is a privileged observatory on the news and desires of the markets.

Niccolò Ricci by Stefano Ricci

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